Track Choice

We have decided to create a music video to the song End of Time by Beyonce, a track taken from her fourth studio album, 4, which was released in 2011.

Lyrically, the track follows a traditional love/commitment storyline, with lines such as "I will love you until the end of time", which follows the conventions of generic pop songs consisting of love.

Other choices included Cheryl Cole, Katy Perry and another Beyonce song, Schoolin' Life, however we decided End of Time was more fitting with the theme and idea of pop-music.