This advert although is neon coloured we felt like the advert didn't match the digital pack and thought we would use pastel colours instead.
We liked the look of the pastel coloured background better than neon pink as we thought it looked more feminine and more attractive. Also coinciding with the digipak to give an overall strong brand identity.
We decided to try different colours for the 'End of Time' behind cherrie. The black font was a better option as the group thought the white made the advert to pail.
We also tried removing the green box/banner to see if this improved the poster and we have decided to remove it as it is too prominent and spoils the original design.
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